oApproved  by  Good  HOUSEKEEPING 

Institute 


The 

SELLERS 

^est  Servant  in  Tour  House** 


THE  KITCHEN  CABINET 
THAT,  BECAUSE  OF  ITS 
MANY  UNUSUAL  TI  ME¬ 
AN  D  LABOR-SAVING 
FEATURES,  HAS  RE¬ 
LEASED  THOUSANDS  OF 
WOMEN  FROM  KITCHEN 
BONDAGE 


G.  I.  Sellers  &  Sons  Co.,  Elwood,  Indiana,  U.  S.  A. 


Nationally  Known 
and  Nationally  Respected 

by  thousands  of  x\merican 
home-keepers  and  the 
progressive  merchants  who 
cater  to  their  needs 


P 


One  color  reproduction  of  one  of  the  new  full-color  illustrations  for  the  Ladies'  Home  Journal 


Your  Kitchen  as  It  Should  Be 

A  place  of  light  and  cheer  in  which  a  few 
hours  of  pleasant  work,  efficiently  done, 
accomplish  what  hours  of  drudgery  fail 
to  do.  An  aid  to  home  happiness  and 
health, built  around  that  tireless, scientific 
servant— the  SELLERS  Kitchen  Cabinet 


3 


mmm 


Sellers  Mastercraft  with  Unit  ''B” 

This  arrangement  has  an  especially  strong  appeal  for  the  housewife 
who  requires  a  cabinet  with  exceptional  storage  capacity.  It  has  30 
per  cent  more  space  for  storage  alone  than  the  Sellers  Mastercraft 
Regular  shown  on  the  opposite  page.  This  is  gained  by  the  abundant 
storage  space  provided  by  unit  “B.”  Height  82  inches,  width  48 
inches,  depth  27  inches.  Finished  in  Satin-white  Enamel  or  in  the 
famous  Golden  Oak,  oil,  hand-rubbed  finish.  Comes  with  sanitary 
acid-and-stain-proof  white  Porceliron  Worktable  as  shown. 


Sellers  Ten-Piece  Cutlery  Set  notv  rcgulur 
equipment  on  this  model.  See  Page  17 


Open  view 


C7 


Sellers  Mastercratt 

This  cabinet  has  unusual  capacity.  It  is  especially  suited  to  the  needs 
of  the  large  family.  Replete  with  the  improved  labor-  and  time-saving 
features  for  which  the  Sellers  is  celebrated.  These  include  the  original 
and  only  Automatic  Lowering  Flour  Bin,  Extending  Table  Drawer  Sec¬ 
tion,  Automatic  Base  Shelf  Extender,  Silverware  drawer  above  the  Roll 
Curtain,  Sanitary  Porceliron  Worktable,  Ant-proof  Casters,  Invisible 
Dust-  and  Mouse-proof  Base  Top,  Glass  Drawer  Pulls,  Gravity  Catches. 
Non-sagging  Drawer  Construction,  and  many  others. 

This  cabinet  is  70  inches  high,  48  inches  wide  and  27  inches  deep.  Fur¬ 
nished  in  Satin-white  Enamel  or  Golden  Oak  with  the  famous  Sellers 
oil,  hand-rubbed  finish.  Wdth  Porceliron  Worktable  only. 

Sellers  Ten-Piece  Cutlery  Set  nozc  regular 
equipment  on  this  model.  See  Page  17 


Mastercrajt,  Oak,  closed 


f 


5 


Sellers  Special  with  Unit  ''A’’ 

The  Sei,i.ers  Special  as  shown  with  the  additional  storage  space  pro¬ 
vided  by  the  use  of  unit  "A,”  makes  an  ideal  arrangement.  It  is  de¬ 
sirable  for  those  kitchens  where  more  storage  capacity  than  is  supplied 
in  the  Special  is  desired,  yet  where  the  width  of  the  Special  is  pre¬ 
ferred.  This  larger  addition  provides  storage  capacity  equal  to  the 
Mastercraft.  This  is  gained  by  the  addition  of  the  unit  “A”  on  top. 
Height  82  inches,  width  42  inches,  depth  27  inches.  Furnished  in 
Satin-white  F.namel  finish  or  in  our  Golden  Oak.  oil,  hand-rubbed  finish. 
Porceliron  W  orktable  only. 

Sellers  Ten-Piece  Cutlery  Set  non'  regular 
equipment  on  this  model.  See  Page  17 


Open  view 


P 


6 


Sellers  Special 

The  ideal  size  for  the  average  family,  compact  and  graceful,  yet  remark¬ 
ably  commodious.  The  most  widely  favored  kitchen  cabinet  in  America 
for  general  use.  Has  the  famous  Automatic  Lowering  Flour  Bin,  the 
Extending  Table  Drawer  Section,  the  Sanitary  Porceliron  Worktable,  the 
Automatic  Base  Shelf  Extender,  the  Silverware  Drawer,  Ant-proof  Casters. 
Dovetail  Construction,  Invisible  Dust-  and  Mouse-proof  Base  Top,  Non¬ 
sagging  Drawer  Construction,  and  many  other  exclusive  features  described 
in  the  following  pages. 

This  cabinet  is  70  inches  high,  42  inches  wide  and  27  inches  deep. 
Furnished  in  Satin-white  Enamel  finish  or  in  our  celebrated  Golden  Oak, 
oil.  hand-rubbed  finish.  Porceliron  Worktable  only. 


Sellers  Ten-Piece  Cutlery  Set  no'w  regulat 

equipment  on  this  m  odel.  See  Page  17  Special,  Oak,  closed 


Sellers  Klear  Front  No.  48 

These  two  new  Sellers  represent  the  \ery  latest  in  Kitchen  Cabinet 
design.  The  entire  working  surface  is  clear  and  unobstructed.  Bottom 
shelf  of  upper  section  is  covered  with  stainless  white  PORCELIROX 
which  will  not  check  or  crack.  This  improvement  adds  42%  more 
porceliron  surfaced  working  space.  The  full  width  disappearing  curtain 
rolls  up.  There  is  no  unsightly  opening  to  collect  dust  and  dirt.  There 
is  an  all  metal  removable  flour  bin  of  thirty  pound  capacity  easily  filled 
and  cleaned. 

Sellers  Klear  Front  48  has  blue  lined  silverware  drawer  in  upper  sec¬ 
tion.  Is  48  inches  wide,  27  inches  deep  and  70  inches  high.  Finished 
in  either  Satin-white  Enamel  or  Oil,  Fland  Rubbed  Golden  Oak. 


Sellers  Ten-Piece  Cutlery  Set  noezc  reyular  e'/uipment  on  this  model.  See  Page  17 


8 


Sellers  Klear  Front  No.  42 

In  addition  to  the  new  exclusive  porceliron  surfaced  front  both  these 
new  Sellers  Cabinets  carry  many  other  standard  Sellers  Features, 
such  as  The  Automatic  Base  Shelf  Extender,  Ant-Proof  Casters,  Glass 
Drawer  Pulls,  Dovetail  Construction,  Invisible  Dust  and  Mouse-Proof 
Base  Top,  Gravity  Catches,  etc.  They  have  the  new  Sellers  Cutlery 
Set  of  ten  pieces  in  a  specially  built  drawer  as  regular  equipment,  also 
eleven  piece  set  of  crystal  glassware. 

The  Sellers  Klear  Front  42  has  blue  lined  silverware  tray  in  Extend¬ 
ing  Table  Drawer  Section  in  base.  Is  42  inches  wide,  27  inches  deep 
and  70  inches  high.  Finished  in  Satin-white  Enamel  or  Oil,  Hand 
Rubbed  Golden  Oak. 


Sellers  Ten-Piece  Cutlery  Set  tio'w  regular  e'/uipment  on 
- - 


this  model.  See  Page  17 


i  i 


9 


f 


PM 

a 


The  Sellers  No.  605 

One  of  the  \'er}'  popular  models  in  the  Sellers  line,  [^specially  adapted  to 
homes  of  average  size.  Has  the  .Vutomatic  Lowering  P'lour  Bin — 50-pound 
capacity.  .Automatic  Base  Shelf  Extender.  Ant-proof  Casters.  Glass  Drawer 
Pulls.  Porceliron  Worktable.  Sanitary  Leg  Base.  Doc'etail  Construction. 
.\on-sagging  Drawer  Construction.  Gra\'ity  Door  Catches,  and  many  other 
tine  features. 

This  cabinet  is  70  inches  high.  42  inches  wide  and  27  inches  deep.  Comes 
in  Satin-white  Enamel  tinish  or  in  the  Golden  Oak.  oil,  hand-rubbed  finish. 


A’o.  60S,  Oak,  closed 


P 


10 


The  Sellers  No.  60 


Kvery  inch  a  Sellers  and  a  rare  value,  as  the  specifications  indicate. 
Special  25-pound  lilting  .Ml-metal  Flour  Bin.  in  separate  compartment; 
storage  space  above. 

I  las  the  Automatic  Base  Shelf  Extender.  Porceliron  Worktable.  Non-sagging 
Drawer  Construction.  Gravity  Catches.  Dovetail  Construction.  Class  Drawer 
Pulls,  Noiseless  Metal  Bread  Box.  Sanitary  Base  Construction  and  man\' 
others. 

May  be  had  in  White  Enamel,  with  Porceliron  or  .-kluminum  W'orktable. 
In  Golden  Oak,  oil,  hand-rubbed  finish,  with  Porceliron  or  Aluminum 
Worktable. 

Size.  70  inches  high.  42  inches  wide  and  27  inches  deep. 


A'o.  60,  Oak,  closed 


11 


The  Sellers  No.  56 


Not  so  elaborate  a  cabinet  as  some  of  the  more  costly  models,  yet 
unusually  complete  in  arrangement,  capacity  and  appointments.  Comes 
with  the  White  Sanitary  Porceliron  Worktable,  also  with  .Aluminum 
VV^orktable.  Has  the  White  h'.namel  Interior,  .Ant-proof  Casters. 
Gravity  D(X)r  Catches,  Roll  Front,  Dovetail  Construction,  25-pound 
Stationary  Metal  Flour  Bin,  and  a  number  of  other  very  desirable 
refinements. 

Size  of  this  cabinet  is:  Height  70  inches,  width  42  inches,  depth  27 
inches.  The  finish  is  beautiful  Golden  Oak,  oil,  hand-rubbed  or  Satin- 
white  Enamel. 


No.  56,  Oak,  closed 


12 


< 


SELLERS  Mastercraft  Base 


qA  Modern  Kitchen  Work  A)esk 

With  improved  Porcel- 
iron  Sliding  Worktable, 

Automatic  Base  Shelf 
Extender,  Extending 
I’able  Drawer  Section, 

Ant-proof  Casters,  etc. 

Size  48  inches  wide  by 
27  inches  deep.  In  White 
Enamel  and  Golden  Oak. 

These  very  attracti\'e 
Sellers  Kitchen  Work 
Desks  are  cabinet  bases 
with  the  Porceliron 
Worktable  and  a  Fin¬ 
ishing  Rack.  They  are 
designed  especially  for 
those  thousands  of 
kitchens  which,  due  to 
badly  broken  up  wall 
space,  cannot  accommo¬ 
date  a  complete  Sellers 
Kitchen  Cabinet. 

May  be  had  in  Oak  or 
Satin-white  Enamel  — 
also  in  “Special’’,  Nos. 

605,  60  or  56  size. 

Sellers  Units  ”A”  and  "B”  Add  30%  to  Storage 

Capacity  of  Upper  Section 

Made  in  two  sizes.  Size 
■■.4”  fits  the  Special 
Klear  Front  42,  the 
Xo.  605,  the  Xo.  60  and 
Xo.  56  cabinets.  Size 
"B*’  is  for  the  Master- 
craft  and  Klear  Front 
48.  May  be  had  in 
Golden  Oak  or  in  Satin- 
white  Enamel.  Gives 
extra  storage  on  same 
floor  space.  Especially 
\aluable  for  extra  sup¬ 
plies,  which  are  neces¬ 
sary  but  not  needed  for 
every  meal.  May  be 
kept  closed  while  lower 
part  of  cabinet  is  in  use. 
Fastens  firmly  to  cabi¬ 
net  top.  The  four  cor¬ 
ners  are  firmK'  attached 
by  the  famous  Self-ers 
dovetail  joint  construc¬ 
tion.  Dealers  should 
always  carry  a  stock  of 
Sellers  units  ".K”  and 
“B”  in  both  W  h  i  t  e 
Enamel  and  Golden  Oak. 


P 


13 


O- 


Time-  and  Labor-Saving 
Improvements  That  Have  Made 
the  Sellers  Famous 


'  I  O  things  are  necessary  in  a  kitchen  cabinet.  One,  of  course,  is  beauty.  No 
one  would  enjoy  working  with  a  cabinet  that  is  ugly.  But  there  is  another 
thing  of  even  greater  importance  than  beauty  and  that  is  convenience.  A  kitchen 
cabinet  is  made  to  save  work.  It  must  be  convenient  or  it  fails  in  its  purpose. 
The  Sellers  Kitchen  Cabinet  is  beautiful.  But  even  greater  than  beauty  is  its 
convenience.  Since  the  very  beginning  our  aim  has  been  to  make  the  Sellers  the 
‘‘world’s  most  convenient  kitchen  cabinet.”  To  accomplish  this  we  have  created 
and  perfected  many  exclusive  improvements  for  saving  time  and  labor. 

Sellers  invented  and  introduced  the  now  famous  Automatic  Lowering  Flour  Bin. 
Sellers  also  introduced  the  indispensable  Automatic  Base  Shelf  Extender.  On  no 
cabinets  but  the  Sellers  do  you  find  the  Patented  Ant-proof  Casters.  These  and 
many  other  features  of  the  Sellers  are  described  on  the  following  pages. 

They  are  largely  responsible  for  the  great  service  rendered  to  thousands  of  house¬ 
wives  by  the  Sellers  Kitchen  Cabinet.  You  will  find  them  combined  in  no  other 
kitchen  cabinet  in  the  world.  And  we  seriously  doubt  if  you  would  want  a  single 
one  of  them  omitted  from  your  cabinet. 


Extending  Table 
Drawer  Section 

When  the  worktable  is  pulled 
out,  the  whole  drawer  structure 
comes  forward.  Table  drawers 
pull  out  beyond  it.  This  means 
that  the  housewife  can  easily 
reach  into  the  very  back  of  the 
drawer,  even  when  the  table  is 
covered  with  cooking  materials 
and  utensils.  The  trouble  of  hav¬ 
ing  to  unload  the  table  or  squeeze 
the  hand  in  through  a  small 
opening  is  eliminated. 


Silverware 

Drawer 


This  new  and  exclusive  feature 
is  a  great  favorite  with  most 
women.  It  is  just  above  the  roll 
front.  Occupies  space  otherwise 
wasted.  The  d  rawer  has  re¬ 
movable  plush-lined  bottom.  Pull 
out  drawer  and  you  find  ample 
accommodations  for  the  silver¬ 
ware  most  frequently  used.  Saves 
the  trouble  of  going  to  the  buffet 
or  pantry  every  time  that  silver 
is  needed. 


f 


14 


Automatic  Lowering 
Flour  Bin 

It  comes  down  level  with  the 
worktable.  Xo  heavy  lifting  or 
treacherous  climbing  is  recjuired 
when  filling  it.  Even  when  filled 
to  the  top,  a  little  lift  swings  it 
quietly  back  into  position.  There 
are  now  some  flour  bins  with  a 
mechanism,  that  in  the  pictures, 
resembles  the  Automatic  Lower¬ 
ing  Flour  Bin.  However,  the 
Sellers  is  the  original  and  only 
one  with  the  action  described, 
rhink  of  the  labor  saved  here! 


It  has  required  thirty  years  of 
constant  study  to  bring  the 
beautiful  Sellers  to  its  present 
state  of  perfection  as  an  efficient, 
labor-saving  servant  for  the 
modern  kitchen.  We  seriously 
doubt  if  any  other  cabinet — ^let 
alone  any  cabinet  built  into  a 
house  by  men  who  are  not 
kitchen  cabinet  e.xperts — can 
even  suggest  a  similarity  to 
Sellers  completeness. 


Automatic  Base  Shelf 
Extender 

Lhis  is  another  labor  and  time- 
saver.  W  hen  the  lower  cupboard 
door  opens,  the  base  shelf  of 
pots  and  pans  is  automatically 
brought  within  easy  reach  of  the 
person  at  the  cabinet.  This  saves 
the  trouble  of  getting  down  on 
the  knees  and  digging  into  the 
back  of  the  cupboard  for  the  pot 
or  pan  that  is  needed. 


Ant-proof  Casters 

This  is  another  feature  that 
women  want  and  which  may  not 
be  had  with  the  built-in  cabinet, 
d'hese  casters  have  a  channel 
around  the  top.  W  hen  this  chan¬ 
nel  is  filled  with  a  little  common 
borax  and  the  cabinet  set  about 
an  inch  from  the  wafl,  a  barrier 
is  set  up  which  no  ant  will  cross. 
Lhese  pests  detest  borax  and 
will  not  go  near  it.  The  same  is 
true  of  roaches  and  other  vermin. 


IS 


Sanitary  Stain-proof 
White  Porceliron 
Table  Top 

This  is  the  modern  table  top. 
Absolutely  smooth  and  white. 
Will  not  chip  or  crack.  Proof 
against  the  continued  use  of  the 
acids  commonly  found  in  fruits 
and  other  foodstuffs.  Pulls  out 
and  automatically  locks.  This 
saves  many  a  mishap,  such  as 
accidentally  bumping  into  the 
table  when  it  is  in  use,  thereby 
causing  the  table  to  slide  in,  and 
its  contents  to  be  deposited  on 
the  floor. 


Porceliron  Worktable  (The  Invisible 
Base  Top  is  immediately  below  Table) 


Dust  and  Mouse- 
proof  Invisible  Base 
Top  beneath  the 
Porceliron  Worktable 

This  is  one  of  those  extra  touches 
you  find  in  the  Sellers.  It 
keeps  the  dust  from  getting 
under  the  worktable  and  muss¬ 
ing  the  pots  and  pans  and  other 
things  in  the  lower  cupboard. 
Also  is  ample  protection  against 
mice,  which  may  possibly  get 
into  the  lower  cupboard  by  way 
of  the  space  usually  found  under 
the  worktable. 


Sanitary  Glass 
Drawer  Pulls 

These  pulls  have  many  advan¬ 
tages  over  ordinary  metal  pulls. 
They  are  clean.  They  do  not 
tarnish,  rgardless  of  aee.  They 
not  only  sparkle  and  shine,  but 
they  are  sanitary. 


Steam-proof,  Oil 
Hand-rubbed 
Oak  Finish 

Sellers  Kitchen  Cabinets  are 
finished  in  beautiful  White  En¬ 
amel  and  also  in  our  rich  Golden 
Oak.  The  Oak  finish  has  a  silky 
smooth,  oil  hand-rubbed  surface 
which  is  extremely  enduring. 
Tests  show  that  It  easily  resists 
steam  and  the  constant  changes 
of  atmosphere  and  temperature 
in  the  kitchen. 


Sanitary  Base 
Construction 

To  be  able  to  sweep  and  clean 
underneath  and  around  the  cabi¬ 
net  is  a  feature  that  every  woman 
wants.  The  Sellers  is  built  up¬ 
on  legs.  Cleaning  is  easy.  Every 
inch  of  floor  can  be  reached. 


Sellers  Cutlery  Set 

This  set  consists  of  ten  pieces, 
high-grade  cutlery,  as  illustrated, 
fitted  in  a  specially  built  drawer. 
Made  by  the  largest  producers 
of  cutlery  in  the  country  and 
fully  guaranteed.  Hardwood 
handles  are  well  finished  and 
shaped  to  fit  the  hand.  This  set 
is  fully  up  to  Sellers  standards 
in  every  way.  Now  regular 
equipment  on  all  Mastercraft. 
Special  and  Klear  Front  48  and 
Klear  Front  42  models. 


Klear  Front  Design 

Only  on  the  Sellers  will  you 
find  this  latest  of  Kitchen  Cab¬ 
inet  improvements.  Every  avail¬ 
able  inch  of  space,  including  the 
lower  shelf  space  in  upper  sec¬ 
tion,  entirely  unobstructed  and 
best  of  all — entirely  white  stain¬ 
less  PORCELIRON  surfaced. 

In  addition  to  the  features  al¬ 
ready  enumerated  we  have  the 
following. 

Patented  daily  reminder  and  egg- 
timer. 

Glass  flour-bin  gauge 
Reliable  flour  sifter 
Cookbook  rack 
Extract  bottle  rack 
Spice  jars 
File  for  bills 
Metal  meal  bin 
Racks  for  pots  and  pans 
Cooking  time-table 
Cooking  suggestions 
Menu  suggestions 
Rust-proof  gravity  door  catches 
No  springs  to  get  out  of  order 
Removable  front  roll  curtain 
Three-ply,  built-up  panels 
Big,  wide-mouth.  removable  sugar 
bin,  with  scoop 

Compartments  for  matches,  loose 
change,  and  for  bread  and  milk 
tickets 

\  entilated,  metal-lined  bread  and 
cake  box 

Cutlery  drawers  are  divided  into 
compartments 

Bread-board  and  metal-grinder 
block,  and  others 

All  bins  are  easily  removed  for  cleaning. 
An  occasional  sun-bath  keeps  the  bin 
fresh. 


f 


17 


"As  Good  as  SELLERS 


Rust-resisting  Metal  Drawer 

Made  of  aluminized,  rust-resisting 
metal  with  leak-proof  joints.  Has 
sliding  ventilated  lid.  For  flour, 
meal,  sugar  or  general  storage. 


Sanitary,  Tarnish-proof 
Glass  Drawer  Pulls 


.Mways  clean  and  easy  to  keep  clean. 


1  2  Size  of  White  Porceliron  Table  Top  is  2?  by  40p2 
inches.  Has  two  large  drawers  for  cutlery,  linen,  etc. 


Large,  lower  drawer  is  made  of  aluminized,  rust-resisting  metal.  May 
be  used  for  flour,  meal,  sugar  or  general  storage.  _  A  bread-board 
is  conveniently  placed.  Has  sanitary,  non-tarnishing  glass  drawer 
pulls.  Finished  in  the  same  Satin-white  Enamel  used  on  Sellers 


Kitchen  Cabinets. 


SELL 


White  Enamel 


A  PRODUC'r  second  only  to  the  Sellers  Kitchen  Cabinet 
in  usefulness  and  second  to  none  in  quality  and  value. 
Referred  to  as  ‘The  most  beautiful  kitchen  tables  I  have  ever 
seen”  by  merchants,  housewives  and  domestic  science  experts. 

For  kitchens  where  the  plain  kitchen  table  is  not  enough  of  an 
aid,  yet  where  a  Sellers  Kitchen  Cabinet  cannot  be  accommo¬ 
dated.  For  those  large  kitchens  where  a  competent,  modern 
table  can  be  used  in  addition  to  a  Sellers  Kitchen  Cabinet  and 
for  those  homes,  not  many  we  are  sure,  where  a  Sellers  Kitchen 
Cabinet  cannot  be  afforded.  Into  these  tables  we  have  built  the 
same  fine  quality,  the  same  critical  care,  the  same  finish  of  details 


/ 


Kitchen  Cabinets’  A  Compliment 


1  C  Same  as  table  No.  12,  only  larger.  Size  of  White  Porcel- 
iron  Table  Top  is  25  by  48  inches.  Has  three  drawers 
instead  of  two,  for  cutlery,  linens,  etc.  Also  has  large  drawer  of  alumin¬ 
ized,  rust-resisting  metal  for  flour,  meal,  sugar  or  general  storage.  Has 
br^ad-board.  also  the  glass  drawer  pulls  same  as  on  No.  12.  Finished 
in  Sellers  Satin-white  Enamel. 


E  R  S 


Kitchen  Tables 

as  we  build  into  Sellers  Kitchen  Cabinets.  The  lines  are  clean. 
The  joints  are  fitted  like  fine  furniture.  Even  the  graceful, 
tapered  legs  give  it  a  smart,  ‘‘quality”  touch. 

.•\  very  unusual  feature  of  these  tables  is  that  they  are  shipped 
from  the  factory  in  knock-down  form.  The  legs  are  removable. 
They  fit  into  accurately  designed  recesses  and  are  held  firmly 
by  wing  nuts.  They  never  wabble  because  a  turn  of  the  wing 
nuts  will  always  keep  them  tight. 

Read  some  of  the  other  features  on  this  page,  but  for  the  com¬ 
plete  story  of  this  beautiful  product  see  the  tables  or  write  for 
special  table  folder. 


Acid  and 
Stain-proof  White 
Porceliron  Table 


An  "c-xtra"’  quality  top.  .Made 
with  heavy-gauge  metal.  Fitted 
to  frame  accurately  and 
smoothly.  .Note  the  absence 
of  screws.  Will  remain  level 
and  flat. 


d 


SELLERS  Sanitary  Kitchen  Tables 
with  Porceliron  Tops 


This  beautiful,  durable,  sanitary  Porceliron  Top  Kitchen  Table  is  wanted  in  thou¬ 
sands  of  homes.  The  top  is  of  genuine  guaranteed  porceliron  with  mottled  blue  and 
white  edges.  The  drawers  in  Nos.  6  and  8  are  divided  into  compartments.  All 
drawers  have  glass  knobs.  The  legs  are  remov^able,  quickly  attached  with  wing  nuts, 
very  sturdy,  never  wabble.  Note  “knock-down”  view  above.  The  porceliron  tables 
are  packed  for  shipping,  two  in  a  strong  crate.  Made  In  three  sizes: 


Xo.  5 . 24x36 

No.  6  .  25  x40^ 

No.  8 . 27x48 


20 


a 


The  Latest  Idea  is  to  Incorporate 
a  Sellers  in  Kitchen  Plans 

The  Built-in  Cupboard  or  Kitchen  Dresser  Is  Now  Considered  Out-of-T>ate 


OO  Srb'ADILY  has  the  housewife’s  demand 
O  for  better  time-saving  and  labor-saving 
kitchen  equipment  increased  that  today  architects 
are  being  required  to  give  more  and  more  atten¬ 
tion  to  the  designing  of  kitchens  which  embody 
these  essential  pieces  of  equipment. 

It  has  been  customary,  for  example,  to  build  in 
kitchen  cupboards  or,  as  they  are  sometimes 
called,  kitchen  dressers.  But  architects  are  find¬ 
ing  today  that  this  type  of  equipment  does  not 
meet  the  needs  of  the  housewife.  She  demands, 
not  a  storage  cabinet,  but  a  workbench  of  the 
most  modern  type.  She  demands  a  Sellers  with 
its  many  time-  and  labor-saving  features. 

As  a  result  of  this  demand  the  nation’s  most 
prominent  architects  are  incorporating  the  Sel¬ 
lers  in  the  kitchens  of  dwellings  and  apartment 
houses.  The  Sellers  is  a  part  of  the  plans. 
Either  an  accurate  space  or  recess  is  allowed  for 
it  or  it  is  supplied  as  standard  equipment. 

There  are  three  reasons  why  the  Sellers  is 
superior  to  any  built-in; 

1.  SANITATION 

Any  cupboard  that  Is  built  in  and  attached  to 
the  wall  is  subject  to  the  inroads  of  insects  of  all 
kinds,  such  as  ants,  cockroaches  and  other  vermin, 
while  mice  and  rats  frequently  make  such  a 
cupboard  an  unfit  place  for  food. 

It  is  an  actual  matter  of  record  that  many  such 
cabinets  have  had  to  be  torn  out  and  the  whole 
side  of  the  kitchen  rebuilt  in  order  to  get  rid  of 
vermin. 

This  cannot  possibly  happen  with  a  Sellers 
Kitchen  Cabinet.  It  Is  absolutely  sanitary;  it  is 
independent  of  the  wall  and  the  floor;  it  can  be 
moved  around;  it  can  be  swept  under,  inside  and 


out;  it  is  protected  by  patented  ant-proof  casters 
and  mouse-proof  invisible  base  top. 

2.  CONVENIENCE 

No  built-in  cupboard  or  dresser  can  possibly 
afford  the  same  convenience  as  a  Sellers  Kitchen 
Cabinet  because  these  features  are  an  integral 
part  of  the  Sellers  Kitchen  Cabinet  only  and  are 
not  on  sale  for  built-in  purposes. 

The  Sellers  has  more  worth-while  labor-saving 
features  than  any  other  kitchen  cabinet.  A  list 
of  all  these  wonderful  features  will  be  found  else¬ 
where  in  this  booklet. 

3.  COST 

A  built-in  cupboard,  even  if  it  could  be  made  to 
afford  any  such  conveniences  as  the  Sellers 
Kitchen  Cabinet  does,  would  be  prohibitive  in 
price. 

Even  the  built-in  substitute  costs  at  least  SO  to 
100  per  cent  more  than  the  best  Sellers  Kitchen 
Cabinet  and  has  none  of  the  conveniences  that 
the  Sellers  affords. 

Architects  of  note  arc  making  some  very  efficient 
and  attractive  adaptations  of  the  Sellers  in  the 
designing  of  modern  kitchens.  This  is  especially 
true  in  their  application  to  the  smaller  kitchens 
of  the  high-class  apartment  houses  and  hotels. 

On  the  following  pages  we  show  some  of  these 
modern  kitchens,  designed  by  Richard  E.  Schmidt, 
Garden  and  Martin  of  Chicago,  who  won  a  prize 
in  the  recent  Tribune  Building  Contest. 

Further  on  we  show  some  of  the  prominent 
apartment  houses  and  hotels  in  which  Sellers 
Kitchen  Cabinets  arc  furnished  as  standard 
equipment. 


See  Modern  Apartments  on 
Following  Pages 


cv 


21 


memmsmsm 


m 


Model  kitchen  for  a  medium-sized  house  u’ith  space  provided  for  a  Sellers 


The  plan  liere  shown  utilizes  every  inch  of 
space  in  the  kitchen  without  crowding  and 
provides  e\’ery  desirable  feature  of  a  model  kitchen 
arrangement  in  proper  relation,  as  outlined  in  the 
architect's  plan. 

Routes  for  the  preparation  of  meals  and  the 
clearing  away  are  arranged  to  lead  from  left  to 
right  and  right  to  left,  respectively. 

By  routes  are  meant  the  logical  paths  you  fol¬ 
low  from  cabinet  to  stove,  to  sink,  to  serving 


table,  etc.,  in  preparing  meals,  and  the  same  in 
clearing  away  and  clean  up  after  meals.  In  a 
well-planned  kitchen  e\'er\'  move  is  made  in  the 
most  logical  way. 

Cross  \entilation,  outside  icing,  with  recei\ing 
door  for  supplies  above,  ventilated  closet  for 
garbage  can,  dish  cupboard  over  sink,  with  serv¬ 
ice  through  to  dining-room,  are  all  provided. 
For  this  size  kitchen  the  Mastercraft,  Special. 
Klear  Front.  No.  605  or  No.  60  Sellers  Kitchen 
Cabinets  are  best  to  use. 


22 


& 


-  - - -V, 


Model  arrangement  for  apartment  house  showing  cabinet  in  space  planned  for  it 


By  reason  of  the  restricted  outside  exposure 
and  limited  exits  in  apartment  houses,  it  is 
sometimes  necessary  to  deviate  from  the  logical 
route  plans.  The  necessity  of  lighting  the  articles 
of  equipment  where  actual  work  is  done  makes 
the  relation  between  refrigerator  and  cabinet  the 
least  important,  and  the  grouping  is  made  accord¬ 


ingly.  However,  the  essential  elements  of  proper 
routing  are  retained  in  this  kitchen  with  this  one 
exception. 

For  a  kitchen  of  this  size  the  Sellers  ‘'Special” 
or  Klear  Front  42  is  most  practical.  It  is  the 
standard,  typical  kitchen  cabinet  having  a  beauti¬ 
ful  finish  and  all  modern  Sellers  improvements. 


23 


' 

1  - - -  '  1 

Model  arrangement  for  large  residence  kitchen,  showing  the  Sellers  tn  its  prearranged  position 


The  arrangement  of  the  large  residence 
kitchen  where  a  servant  may  be  employed 
does  not  differ  from  the  small,  compact  kitchen 
of  the  medium-sized  house  in  any  essential  ele¬ 
ment  or  in  the  nature  of 
the  routes  of  operation. 

The  cook’s  pantry  is  the 
chief  source  of  supplies  and 
contains  the  refrigerator.  A 
small  sink  is  provided  near 
the  cook’s  cabinet  as  an 
added  convenience.  The 
scullery  sink,  where  only 
pots,  pans  and  vegetables 
would  be  washed,  is  pur¬ 
posely  removed  from  inter¬ 
ference  with  any  service  to 
the  dining-room,  so  that  a 
maid  can  work  without 


hampering  service  or  preparation  in  any  way.  The 
Sellers  Kitchen  Cabinet  is  properly  placed  to 
save  needless  steps  in  operation.  The  oven  of  the 
range  is  placed  on  the  left  side  and  the  large 
ser\ing  table  with  electric 
warming  ovens  near  by, 
and  dish  cupboards  open¬ 
ing  to  both  sides  provide 
the  greatest  convenience  for 
prompt  service  from 
kitchen  to  butler’s  pantry 
and  thence  to  the  dining¬ 
room.  Note  that  cross  ven¬ 
tilation  is  obtained. 

The  Alastercraft  Special 
and  Klear  Front  Sellers 
Kitchen  Cabinets  are 
especially  suitable  for  the 
kitchen  of  this  size. 


P 


24 


Model  kitchen  showing  Sellers  Kitchen  Cabinet  recessed  in  center  of  Auxiliary  Shelves  and  Lockers 


This  picture  shows  a  very  modern  kitchen 
designed  by  the  prominent  Chicago  archi¬ 
tects,  Richard  E.  Schmidt,  Garden  &  Martin.  In 
the  arrangement  we  see  the  utilization  of  the 
Sellers  Kitchen  Cabinet  carried  out  in  a  very 
effective  and  practical  way. 

The  cabinet  as  you  will  note  is  placed  in  a  recess 
in  the  center  of  a  built-in  arrangement  of  shelves 
and  lockers.  All  woodwork  is  made  to  match  the 
Sellers  so  that  the  complete  outfit  becomes  a 


single  unit.  An  arrangement  of  this  kind  makes 
possible  all  the  labor-saving  features  of  the 
Sellers,  with  the  addition  of  lockers  for  mops, 
brooms,  etc.,  disappearing  ironing  boards,  addi¬ 
tional  linen  storage  space,  etc. 

The  limit  to  which  this  combination  may  be 
carried  is  the  limit  of  the  designer’s  ingenuity. 
The  Sellers  used  in  this  assembly  is  the  Master- 
craft,  with  shelves  above  carrying  the  woodwork 
ceiling  high. 


25 


Another  of  the  very  modern  kitchen  arrangements  with  the  Sellers  as  a  part  of  a  large  assembly 


Any  home  owner  or  architect  will  get  the  idea 
of  this  kitchen  arrangement.  It  again  shows 
the  Sellers  inset  in  a  recess  and  surrounded  by 
additional  equipment.  In  this  design  the  Sellers 
Mastercraft  with  the  auxiliary  top  cupboard  (unit 
“B”)  is  used.  See  page  4.  This  cabinet  lines  up 
with  the  doors.  No  shelves  are  built  above  the 
cabinet.  To  the  right,  as 
you  look  at  the  picture,  is 
a  built-in  refrigerator. 

.\bove  is  a  storage  locker. 

To  the  left  is  a  locker 


which  may  accommodate  an  ironing  board  or  be 
used  for  other  purposes.  Above  is  another  locker. 
The  variety  of  arrangements  and  the  utility  of 
these  kitchen  assemblies  is  practically  w'ithout 
end.  And  as  may  readily  be  seen  they  make  a 
most  impressive  as  well  as  a  most  practical  piece 
of  equipment.  And  best  of  all,  they  include  the 

Sellers  and  therefore 
insure  the  indispensable 
time-  and  labor-saving 
features  for  which  the 
Sellers  is  famous. 


f 


26 


Model  arrangement  for  farmhouse  kitchen  showing  the  location  of  the  Sellers 


The  farmhouse  kitchen  should  be  slightly 
larger  than  the  kitchen  of  the  same  size  city 
house.  It  is  farther  away  from  city  markets,  and 
therefore  must  provide  larger  storage  spaces,  not 
only  to  care  for  the  farm  produce  for  the  table 
of  the  farmer’s  family,  but  for  the  preparation 
of  produce 
which  is  often 
sold  to  others. 

Especial  at¬ 
tention  is 
given  to  pro¬ 
viding  easy 
access  to  the 
cellar,  both 
from  outside 
and  from 
kitchen  for 
the  storage  of 
milk,  fruit,  etc. 
in  quantity. 


In  planning  the  farm  kitchen,  a  dumb-waiter  from 
the  cellar  to  the  pantry  will  save  many  steps  and 
the  carrying  of  heavy  loads.  A  dining  alcove  adds 
much  to  the  general  convenience. 

The  Sellers  Kitchen  Cabinet,  of  course,  is  an 
essential  unit,  owing  to  its  many  labor-saving 

conveniences 
and  storage 
capacity. 

For  service  in 
this  kitchen 
the  Master- 
craft  with  unit 
“B”.  Master- 
craft  or  Spe¬ 
cial  Sellers 
Kitchen  Cab¬ 
inets  are  usu¬ 
ally  preferred. 


27 


Two  typical  modem  apartment  kitchens  in  which  a  SELLERS 
Kitchen  Cabinet  is  furnished  as  standard  equipment 


These  views  are  from 
the  Churchill  Apart¬ 
ments,  Chicago,  Illinois. 
67  Sellers  Specials  in 
JChite  Enamel  are  used 
in  this  apartment 
building 


28 


Modern 

apartment  build¬ 
ings  and  hotels 
equip  kitchens 


SELLERS 

Kitchen 

Cabinets 


See  Next  Page 


29 


Miami  Florida 


ONE  of  the  very  finest  apart¬ 
ment  buildings  in  the  South, 
in  which  the  best  of  modern 
equipment  alone  has  been  used. 
In  their  prospectus  the  building 
managers  make  this  statement: 
■‘Even  in  our  kitchens  you  will 
notice  the  quality  of  our  furnish¬ 
ings.  Here  we  have  what  we  be¬ 
lieve  to  be  the  best  constructed 
and  most  convenient  kitchen  cab¬ 
inet  ever  built.  We  have  se¬ 
lected  the  Sellers  because  we  be¬ 
lieve  that  with  it  your  kitchen 
work  will  be  a  genuine  pleasure. 
In  this  cabinet  will  be  found  a 
place  for  everything,  and  it  will 
be  little  or  no  effort  to  keep 
everything  in  its  place.  Each  cab¬ 
inet  is  white  enameled  and  it  has 
a  porceliron  extension  top  or 
worktable.” 


The  Clyde  Court  Apartments  purchased  70  Sellers 
Specials  in  white  enamel,  for  use  in  their  kitchens 


The  Clyde  Court 
Apartments 


30 


d 


Other  Modern 
apartment  build¬ 
ings  in  which 
SELLERS  Kitch- 


In  the  Back  Bay  District,  Boston,  Mass. 
70  Sellers  Kitchen  Cabinets 


en  Cabinets  are 


The  Churchill  apartments,  Chicago,  III. 
67  Sellers  “Specials'’  in  white  enamel 


31 


The  Service  of  a 
SELLERS  Kitchen  Cabinet 
is  Within  the  Means  of 

any  Home 

There  are  two  great  problems  that  confront  every  manufacturer 
of  a  product  used  in  the  home.  One  is  to  design  and  perfect  the 
article  he  makes  to  best  serve  its  purpose. 

The  other  is  to  perfect  his  manufacturing  process  so  that  he  can 
produce  the  article  at  a  price  that  will  place  it  within  the  reach  of 
the  average  home. 

In  the  history  of  the  G.  I.  Sellers  and  Sons  Company,  this  has  been 
accomplished. 

Sellers  quality  is  today  acknowledged  everywhere.  The  cabinet  and 
its  remarkable  features  are  known  to  practically  every  home  in  every 
city,  town  and  hamlet  in  the  United  States. 

Sellers  prices,  too,  are  very  reasonable.  Despite  the  difference  in 
quality  and  in  conveniences  you  can  buy  a  Sellers  at  no  higher  price 
than  is  charged  for  any  good  cabinet  without  the  features  which 
Sellers  has  created  and  perfected. 

Furthermore,  there  are  several  models  as  shown  in  this  book.  All  are 
Sellers  cabinets.  All  are  of  Sellers  quality.  Prices  cover  quite  a 
range.  In  addition,  most  merchants  sell  Sellers  Kitchen  Cabinets 


On  Easy  Terms 

Quite  possibly  the  Sellers  dealer  in  your  town  does  business  on  this 

modern  plan.  By  paying  him  a  few  dollars  down  and  a  little  each 

month  vou  can  have  a  Sellers. 

¥ 

On  this  easy  plan  we  suggest  that  you  select  one  of  the  most  complete. 
In  this  way  you  can  enjoy  the  very  utmost  of  time-and  labor-saving 
convenience  and  pay  for  it  while  you  use  it. 

If  there  are  any  questions  you  would  like  to  ask,  we  will  be  happy  to 
answer  them.  If  there  are  any  suggestions  you  feel  like  making,  we 
shall  be  happy  to  receive  them. 

G.  I.  Sellers  &  Sons  Co.,  Elwood,  Indiana 

MAKERS  OF 

Sellers  Kitchen  Cabinets  and  Sellers  White 
Enamel  Kitchen  Tables 


A 


32 


Copyright,  1924 
G.  I.  Sellers  &  Sons  Co. 
Elwood,  Indiana 


